rom_queue' => 'remove from queue' ), array( 'vc-material vc-material-visibility' => 'visibility' ), array( 'vc-material vc-material-remove_shopping_cart' => 'remove shopping cart' ), array( 'vc-material vc-material-reorder' => 'reorder' ), array( 'vc-material vc-material-repeat' => 'repeat' ), array( 'vc-material vc-material-repeat_one' => 'repeat one' ), array( 'vc-material vc-material-replay' => 'replay' ), array( 'vc-material vc-material-replay_10' => 'replay 10' ), array( 'vc-material vc-material-replay_30' => 'replay 30' ), array( 'vc-material vc-material-replay_5' => 'replay 5' ), array( 'vc-material vc-material-reply' => 'reply' ), array( 'vc-material vc-material-reply_all' => 'reply all' ), array( 'vc-material vc-material-report' => 'report' ), array( 'vc-material vc-material-warning' => 'warning' ), array( 'vc-material vc-material-restaurant' => 'restaurant' ), array( 'vc-material vc-material-restore_page' => 'restore page' ), array( 'vc-material vc-material-ring_volume' => 'ring volume' ), array( 'vc-material vc-material-room_service' => 'room service' ), array( 'vc-material vc-material-rotate_90_degrees_ccw' => 'rotate 90 degrees ccw' ), array( 'vc-material vc-material-rotate_left' => 'rotate left' ), array( 'vc-material vc-material-rotate_right' => 'rotate right' ), array( 'vc-material vc-material-rounded_corner' => 'rounded corner' ), array( 'vc-material vc-material-router' => 'router' ), array( 'vc-material vc-material-rowing' => 'rowing' ), array( 'vc-material vc-material-rss_feed' => 'rss feed' ), array( 'vc-material vc-material-rv_hookup' => 'rv hookup' ), array( 'vc-material vc-material-satellite' => 'satellite' ), array( 'vc-material vc-material-save' => 'save' ), array( 'vc-material vc-material-scanner' => 'scanner' ), array( 'vc-material vc-material-school' => 'school' ), array( 'vc-material vc-material-screen_lock_landscape' => 'screen lock landscape' ), array( 'vc-material vc-material-screen_lock_portrait' => 'screen lock portrait' ), array( 'vc-material vc-material-screen_lock_rotation' => 'screen lock rotation' ), array( 'vc-material vc-material-screen_rotation' => 'screen rotation' ), array( 'vc-material vc-material-screen_share' => 'screen share' ), array( 'vc-material vc-material-sd_storage' => 'sd storage' ), array( 'vc-material vc-material-search' => 'search' ), array( 'vc-material vc-material-security' => 'security' ), array( 'vc-material vc-material-select_all' => 'select all' ), array( 'vc-material vc-material-send' => 'send' ), array( 'vc-material vc-material-sentiment_dissatisfied' => 'sentiment dissatisfied' ), array( 'vc-material vc-material-sentiment_neutral' => 'sentiment neutral' ), array( 'vc-material vc-material-sentiment_satisfied' => 'sentiment satisfied' ), array( 'vc-material vc-material-sentiment_very_dissatisfied' => 'sentiment very dissatisfied' ), array( 'vc-material vc-material-sentiment_very_satisfied' => 'sentiment very satisfied' ), array( 'vc-material vc-material-settings' => 'settings' ), array( 'vc-material vc-material-settings_applications' => 'settings applications' ), array( 'vc-material vc-material-settings_backup_restore' => 'settings backup restore' ), array( 'vc-material vc-material-settings_bluetooth' => 'settings bluetooth' ), array( 'vc-material vc-material-settings_brightness' => 'settings brightness' ), array( 'vc-material vc-material-settings_cell' => 'settings cell' ), array( 'vc-material vc-material-settings_ethernet' => 'settings ethernet' ), array( 'vc-material vc-material-settings_input_antenna' => 'settings input antenna' ), array( 'vc-material vc-material-settings_input_composite' => 'settings input composite' ), array( 'vc-material vc-material-settings_input_hdmi' => 'settings input hdmi' ), array( 'vc-material vc-material-settings_input_svideo' => 'settings input svideo' ), array( 'vc-material vc-material-settings_overscan' => 'settings overscan' ), array( 'vc-material vc-material-settings_phone' => 'settings phone' ), array( 'vc-material vc-material-settings_power' => 'settings power' ), array( 'vc-material vc-material-settings_remote' => 'settings remote' ), array( 'vc-material vc-material-settings_system_daydream' => 'settings system daydream' ), array( 'vc-material vc-material-settings_voice' => 'settings voice' ), array( 'vc-material vc-material-share' => 'share' ), array( 'vc-material vc-material-shop' => 'shop' ), array( 'vc-material vc-material-shop_two' => 'shop two' ), array( 'vc-material vc-material-shopping_basket' => 'shopping basket' ), array( 'vc-material vc-material-short_text' => 'short text' ), array( 'vc-material vc-material-show_chart' => 'show chart' ), array( 'vc-material vc-material-shuffle' => 'shuffle' ), array( 'vc-material vc-material-signal_cellular_4_bar' => 'signal cellular 4 bar' ), array( 'vc-material vc-material-signal_cellular_connected_no_internet_4_bar' => 'signal_cellular_connected_no internet 4 bar' ), array( 'vc-material vc-material-signal_cellular_null' => 'signal cellular null' ), array( 'vc-material vc-material-signal_cellular_off' => 'signal cellular off' ), array( 'vc-material vc-material-signal_wifi_4_bar' => 'signal wifi 4 bar' ), array( 'vc-material vc-material-signal_wifi_4_bar_lock' => 'signal wifi 4 bar lock' ), array( 'vc-material vc-material-signal_wifi_off' => 'signal wifi off' ), array( 'vc-material vc-material-sim_card' => 'sim card' ), array( 'vc-material vc-material-sim_card_alert' => 'sim card alert' ), array( 'vc-material vc-material-skip_next' => 'skip next' ), array( 'vc-material vc-material-skip_previous' => 'skip previous' ), array( 'vc-material vc-material-slideshow' => 'slideshow' ), array( 'vc-material vc-material-slow_motion_video' => 'slow motion video' ), array( 'vc-material vc-material-stay_primary_portrait' => 'stay primary portrait' ), array( 'vc-material vc-material-smoke_free' => 'smoke free' ), array( 'vc-material vc-material-smoking_rooms' => 'smoking rooms' ), array( 'vc-material vc-material-textsms' => 'textsms' ), array( 'vc-material vc-material-snooze' => 'snooze' ), array( 'vc-material vc-material-sort' => 'sort' ), array( 'vc-material vc-material-sort_by_alpha' => 'sort by alpha' ), array( 'vc-material vc-material-spa' => 'spa' ), array( 'vc-material vc-material-space_bar' => 'space bar' ), array( 'vc-material vc-material-speaker' => 'speaker' ), array( 'vc-material vc-material-speaker_group' => 'speaker group' ), array( 'vc-material vc-material-speaker_notes' => 'speaker notes' ), array( 'vc-material vc-material-speaker_notes_off' => 'speaker notes off' ), array( 'vc-material vc-material-speaker_phone' => 'speaker phone' ), array( 'vc-material vc-material-spellcheck' => 'spellcheck' ), array( 'vc-material vc-material-star_border' => 'star border' ), array( 'vc-material vc-material-star_half' => 'star half' ), array( 'vc-material vc-material-stars' => 'stars' ), array( 'vc-material vc-material-stay_primary_landscape' => 'stay primary landscape' ), array( 'vc-material vc-material-stop' => 'stop' ), array( 'vc-material vc-material-stop_screen_share' => 'stop screen share' ), array( 'vc-material vc-material-storage' => 'storage' ), array( 'vc-material vc-material-store_mall_directory' => 'store mall directory' ), array( 'vc-material vc-material-straighten' => 'straighten' ), array( 'vc-material vc-material-streetview' => 'streetview' ), array( 'vc-material vc-material-strikethrough_s' => 'strikethrough s' ), array( 'vc-material vc-material-style' => 'style' ), array( 'vc-material vc-material-subdirectory_arrow_left' => 'subdirectory arrow left' ), array( 'vc-material vc-material-subdirectory_arrow_right' => 'subdirectory arrow right' ), array( 'vc-material vc-material-subject' => 'subject' ), array( 'vc-material vc-material-subscriptions' => 'subscriptions' ), array( 'vc-material vc-material-subtitles' => 'subtitles' ), array( 'vc-material vc-material-subway' => 'subway' ), array( 'vc-material vc-material-supervisor_account' => 'supervisor account' ), array( 'vc-material vc-material-surround_sound' => 'surround sound' ), array( 'vc-material vc-material-swap_calls' => 'swap calls' ), array( 'vc-material vc-material-swap_horiz' => 'swap horiz' ), array( 'vc-material vc-material-swap_vert' => 'swap vert' ), array( 'vc-material vc-material-swap_vertical_circle' => 'swap vertical circle' ), array( 'vc-material vc-material-switch_camera' => 'switch camera' ), array( 'vc-material vc-material-switch_video' => 'switch video' ), array( 'vc-material vc-material-sync_disabled' => 'sync disabled' ), array( 'vc-material vc-material-sync_problem' => 'sync problem' ), array( 'vc-material vc-material-system_update' => 'system update' ), array( 'vc-material vc-material-system_update_alt' => 'system update alt' ), array( 'vc-material vc-material-tab' => 'tab' ), array( 'vc-material vc-material-tab_unselected' => 'tab unselected' ), array( 'vc-material vc-material-tablet' => 'tablet' ), array( 'vc-material vc-material-tablet_android' => 'tablet android' ), array( 'vc-material vc-material-tablet_mac' => 'tablet mac' ), array( 'vc-material vc-material-tap_and_play' => 'tap and play' ), array( 'vc-material vc-material-text_fields' => 'text fields' ), array( 'vc-material vc-material-text_format' => 'text format' ), array( 'vc-material vc-material-texture' => 'texture' ), array( 'vc-material vc-material-thumb_down' => 'thumb down' ), array( 'vc-material vc-material-thumb_up' => 'thumb up' ), array( 'vc-material vc-material-thumbs_up_down' => 'thumbs up down' ), array( 'vc-material vc-material-timelapse' => 'timelapse' ), array( 'vc-material vc-material-timeline' => 'timeline' ), array( 'vc-material vc-material-timer' => 'timer' ), array( 'vc-material vc-material-timer_10' => 'timer 10' ), array( 'vc-material vc-material-timer_3' => 'timer 3' ), array( 'vc-material vc-material-timer_off' => 'timer off' ), array( 'vc-material vc-material-title' => 'title' ), array( 'vc-material vc-material-toc' => 'toc' ), array( 'vc-material vc-material-today' => 'today' ), array( 'vc-material vc-material-toll' => 'toll' ), array( 'vc-material vc-material-tonality' => 'tonality' ), array( 'vc-material vc-material-touch_app' => 'touch app' ), array( 'vc-material vc-material-toys' => 'toys' ), array( 'vc-material vc-material-track_changes' => 'track changes' ), array( 'vc-material vc-material-traffic' => 'traffic' ), array( 'vc-material vc-material-train' => 'train' ), array( 'vc-material vc-material-tram' => 'tram' ), array( 'vc-material vc-material-transfer_within_a_station' => 'transfer within a station' ), array( 'vc-material vc-material-transform' => 'transform' ), array( 'vc-material vc-material-translate' => 'translate' ), array( 'vc-material vc-material-trending_down' => 'trending down' ), array( 'vc-material vc-material-trending_flat' => 'trending flat' ), array( 'vc-material vc-material-trending_up' => 'trending up' ), array( 'vc-material vc-material-tune' => 'tune' ), array( 'vc-material vc-material-tv' => 'tv' ), array( 'vc-material vc-material-unarchive' => 'unarchive' ), array( 'vc-material vc-material-undo' => 'undo' ), array( 'vc-material vc-material-unfold_less' => 'unfold less' ), array( 'vc-material vc-material-unfold_more' => 'unfold more' ), array( 'vc-material vc-material-update' => 'update' ), array( 'vc-material vc-material-usb' => 'usb' ), array( 'vc-material vc-material-verified_user' => 'verified user' ), array( 'vc-material vc-material-vertical_align_bottom' => 'vertical align bottom' ), array( 'vc-material vc-material-vertical_align_center' => 'vertical align center' ), array( 'vc-material vc-material-vertical_align_top' => 'vertical align top' ), array( 'vc-material vc-material-vibration' => 'vibration' ), array( 'vc-material vc-material-video_call' => 'video call' ), array( 'vc-material vc-material-video_label' => 'video label' ), array( 'vc-material vc-material-video_library' => 'video library' ), array( 'vc-material vc-material-videocam' => 'videocam' ), array( 'vc-material vc-material-videocam_off' => 'videocam off' ), array( 'vc-material vc-material-videogame_asset' => 'videogame asset' ), array( 'vc-material vc-material-view_agenda' => 'view agenda' ), array( 'vc-material vc-material-view_array' => 'view array' ), array( 'vc-material vc-material-view_carousel' => 'view carousel' ), array( 'vc-material vc-material-view_column' => 'view column' ), array( 'vc-material vc-material-view_comfy' => 'view comfy' ), array( 'vc-material vc-material-view_compact' => 'view compact' ), array( 'vc-material vc-material-view_day' => 'view day' ), array( 'vc-material vc-material-view_headline' => 'view headline' ), array( 'vc-material vc-material-view_list' => 'view list' ), array( 'vc-material vc-material-view_module' => 'view module' ), array( 'vc-material vc-material-view_quilt' => 'view quilt' ), array( 'vc-material vc-material-view_stream' => 'view stream' ), array( 'vc-material vc-material-view_week' => 'view week' ), array( 'vc-material vc-material-vignette' => 'vignette' ), array( 'vc-material vc-material-visibility_off' => 'visibility off' ), array( 'vc-material vc-material-voice_chat' => 'voice chat' ), array( 'vc-material vc-material-voicemail' => 'voicemail' ), array( 'vc-material vc-material-volume_down' => 'volume down' ), array( 'vc-material vc-material-volume_mute' => 'volume mute' ), array( 'vc-material vc-material-volume_off' => 'volume off' ), array( 'vc-material vc-material-volume_up' => 'volume up' ), array( 'vc-material vc-material-vpn_key' => 'vpn key' ), array( 'vc-material vc-material-vpn_lock' => 'vpn lock' ), array( 'vc-material vc-material-wallpaper' => 'wallpaper' ), array( 'vc-material vc-material-watch' => 'watch' ), array( 'vc-material vc-material-watch_later' => 'watch later' ), array( 'vc-material vc-material-wb_auto' => 'wb auto' ), array( 'vc-material vc-material-wb_incandescent' => 'wb incandescent' ), array( 'vc-material vc-material-wb_iridescent' => 'wb iridescent' ), array( 'vc-material vc-material-wb_sunny' => 'wb sunny' ), array( 'vc-material vc-material-wc' => 'wc' ), array( 'vc-material vc-material-web' => 'web' ), array( 'vc-material vc-material-web_asset' => 'web asset' ), array( 'vc-material vc-material-weekend' => 'weekend' ), array( 'vc-material vc-material-whatshot' => 'whatshot' ), array( 'vc-material vc-material-widgets' => 'widgets' ), array( 'vc-material vc-material-wifi' => 'wifi' ), array( 'vc-material vc-material-wifi_lock' => 'wifi lock' ), array( 'vc-material vc-material-wifi_tethering' => 'wifi tethering' ), array( 'vc-material vc-material-work' => 'work' ), array( 'vc-material vc-material-wrap_text' => 'wrap text' ), array( 'vc-material vc-material-youtube_searched_for' => 'youtube searched for' ), array( 'vc-material vc-material-zoom_in' => 'zoom in' ), array( 'vc-material vc-material-zoom_out' => 'zoom out' ), array( 'vc-material vc-material-zoom_out_map' => 'zoom out map' ), ); return array_merge( $icons, $material ); }
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Développer une stratégie sur les réseaux sociaux en 5 étapes - Follow Us

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stratégie-réseaux-sociaux

Développer une stratégie sur les réseaux sociaux en 5 étapes

Votre entreprise n’est pas encore présente sur les réseaux sociaux et vous souhaitez vous lancer ? Attention, ceci ne se fait pas à l’aveugle. Comme toute action marketing, la mise en place opérationnelle exige le développement d’une stratégie en amont. Découvrez dans cet article comment développer une stratégie efficace en 5 étapes.

étapes-stratégie-réseaux-sociaux

#1 – Définition des objectifs

Tout d’abord, prenez le temps de définir les objectifs que vous souhaitez atteindre sur les réseaux sociaux :

  • Collecter de l’information sur votre cible
  • Augmenter la notoriété de votre entreprise
  • Améliorer la réputation de votre entreprise
  • Améliorer l’expérience client
  • Augmenter l’engagement de vos fans sur les réseaux sociaux
  • Générer du trafic sur votre site web
  • Augmenter les ventes

 

#2 – Analyse

Ensuite, vous devez obligatoirement passer par une étape d’analyse afin de connaitre d’une part ce que fait la concurrence ainsi que d’intégrer la stratégie actuellement en place au sein de votre entreprise.

1. Analyse des concurrents

Prenez le temps d’identifier vos concurrents principaux et d’analyser leur manière de communiquer sur les réseaux sociaux. Ainsi, vous pourrez vous inspirer de leurs bonnes idées et éviter de commettre les mêmes erreurs.

Vous pouvez également vous inspirer d’acteurs sur les réseaux sociaux qui sont bons dans l’objectif que vous souhaitez atteindre. Par exemple, si vous souhaitez générer des ventes en ligne, vous pouvez vous inspirer de la stratégie utilisée par Zalando, Cluse, Asos, Amazon,…

2. Analyse de la communication de l’entreprise

En effet, il est primordial d’adopter une stratégie de communication qui est cohérente à travers les différents canaux de communication. Nous avions écrit un article à ce sujet, cliquez ici pour le lire. Ainsi, la stratégie que vous allez développer sur les réseaux sociaux doit s’inscrire dans une stratégie plus globale.

 

#3 – Mise en place des guidelines

Sur base de vos objectifs établis et des analyses effectuées, vous serez en mesure d’élaborer des recommandations à suivre en termes de stratégie de contenu sur les réseaux sociaux :

  • Quelle cible faut-il toucher ?
  • Quel ton souhaitez-vous adopter ?
  • Quels sujets allez-vous aborder ?
  • Quel graphisme désirez-vous utiliser ?
  • Quel format de publication allez-vous utiliser ?

 

#4 – Élaboration du calendrier éditorial

Une fois que vous avez défini vos guidelines, celles-ci vont vous servir de patron afin de rendre votre stratégie opérationnelle.

Vous ne savez pas comment élaborer un calendrier éditorial pour les réseaux sociaux ? Rendez-vous ici pour le découvrir !

 

#5 – Feedback loop

Enfin, n’oubliez jamais de continuer à effectuer des analyses, à revoir vos objectifs et vos guidelines afin d’améliorer votre stratégie. L’apprentissage est la meilleure façon de développer une stratégie efficace. Il s’agit donc d’un processus itératif.

@dm@c3
Votre entreprise n'est pas encore présente sur les réseaux sociaux et vous souhaitez vous lancer ? Attention, ceci ne se fait pas à l'aveugle. Comme toute action marketing, la ...