rom_queue' => 'remove from queue' ), array( 'vc-material vc-material-visibility' => 'visibility' ), array( 'vc-material vc-material-remove_shopping_cart' => 'remove shopping cart' ), array( 'vc-material vc-material-reorder' => 'reorder' ), array( 'vc-material vc-material-repeat' => 'repeat' ), array( 'vc-material vc-material-repeat_one' => 'repeat one' ), array( 'vc-material vc-material-replay' => 'replay' ), array( 'vc-material vc-material-replay_10' => 'replay 10' ), array( 'vc-material vc-material-replay_30' => 'replay 30' ), array( 'vc-material vc-material-replay_5' => 'replay 5' ), array( 'vc-material vc-material-reply' => 'reply' ), array( 'vc-material vc-material-reply_all' => 'reply all' ), array( 'vc-material vc-material-report' => 'report' ), array( 'vc-material vc-material-warning' => 'warning' ), array( 'vc-material vc-material-restaurant' => 'restaurant' ), array( 'vc-material vc-material-restore_page' => 'restore page' ), array( 'vc-material vc-material-ring_volume' => 'ring volume' ), array( 'vc-material vc-material-room_service' => 'room service' ), array( 'vc-material vc-material-rotate_90_degrees_ccw' => 'rotate 90 degrees ccw' ), array( 'vc-material vc-material-rotate_left' => 'rotate left' ), array( 'vc-material vc-material-rotate_right' => 'rotate right' ), array( 'vc-material vc-material-rounded_corner' => 'rounded corner' ), array( 'vc-material vc-material-router' => 'router' ), array( 'vc-material vc-material-rowing' => 'rowing' ), array( 'vc-material vc-material-rss_feed' => 'rss feed' ), array( 'vc-material vc-material-rv_hookup' => 'rv hookup' ), array( 'vc-material vc-material-satellite' => 'satellite' ), array( 'vc-material vc-material-save' => 'save' ), array( 'vc-material vc-material-scanner' => 'scanner' ), array( 'vc-material vc-material-school' => 'school' ), array( 'vc-material vc-material-screen_lock_landscape' => 'screen lock landscape' ), array( 'vc-material vc-material-screen_lock_portrait' => 'screen lock portrait' ), array( 'vc-material vc-material-screen_lock_rotation' => 'screen lock rotation' ), array( 'vc-material vc-material-screen_rotation' => 'screen rotation' ), array( 'vc-material vc-material-screen_share' => 'screen share' ), array( 'vc-material vc-material-sd_storage' => 'sd storage' ), array( 'vc-material vc-material-search' => 'search' ), array( 'vc-material vc-material-security' => 'security' ), array( 'vc-material vc-material-select_all' => 'select all' ), array( 'vc-material vc-material-send' => 'send' ), array( 'vc-material vc-material-sentiment_dissatisfied' => 'sentiment dissatisfied' ), array( 'vc-material vc-material-sentiment_neutral' => 'sentiment neutral' ), array( 'vc-material vc-material-sentiment_satisfied' => 'sentiment satisfied' ), array( 'vc-material vc-material-sentiment_very_dissatisfied' => 'sentiment very dissatisfied' ), array( 'vc-material vc-material-sentiment_very_satisfied' => 'sentiment very satisfied' ), array( 'vc-material vc-material-settings' => 'settings' ), array( 'vc-material vc-material-settings_applications' => 'settings applications' ), array( 'vc-material vc-material-settings_backup_restore' => 'settings backup restore' ), array( 'vc-material vc-material-settings_bluetooth' => 'settings bluetooth' ), array( 'vc-material vc-material-settings_brightness' => 'settings brightness' ), array( 'vc-material vc-material-settings_cell' => 'settings cell' ), array( 'vc-material vc-material-settings_ethernet' => 'settings ethernet' ), array( 'vc-material vc-material-settings_input_antenna' => 'settings input antenna' ), array( 'vc-material vc-material-settings_input_composite' => 'settings input composite' ), array( 'vc-material vc-material-settings_input_hdmi' => 'settings input hdmi' ), array( 'vc-material vc-material-settings_input_svideo' => 'settings input svideo' ), array( 'vc-material vc-material-settings_overscan' => 'settings overscan' ), array( 'vc-material vc-material-settings_phone' => 'settings phone' ), array( 'vc-material vc-material-settings_power' => 'settings power' ), array( 'vc-material vc-material-settings_remote' => 'settings remote' ), array( 'vc-material vc-material-settings_system_daydream' => 'settings system daydream' ), array( 'vc-material vc-material-settings_voice' => 'settings voice' ), array( 'vc-material vc-material-share' => 'share' ), array( 'vc-material vc-material-shop' => 'shop' ), array( 'vc-material vc-material-shop_two' => 'shop two' ), array( 'vc-material vc-material-shopping_basket' => 'shopping basket' ), array( 'vc-material vc-material-short_text' => 'short text' ), array( 'vc-material vc-material-show_chart' => 'show chart' ), array( 'vc-material vc-material-shuffle' => 'shuffle' ), array( 'vc-material vc-material-signal_cellular_4_bar' => 'signal cellular 4 bar' ), array( 'vc-material vc-material-signal_cellular_connected_no_internet_4_bar' => 'signal_cellular_connected_no internet 4 bar' ), array( 'vc-material vc-material-signal_cellular_null' => 'signal cellular null' ), array( 'vc-material vc-material-signal_cellular_off' => 'signal cellular off' ), array( 'vc-material vc-material-signal_wifi_4_bar' => 'signal wifi 4 bar' ), array( 'vc-material vc-material-signal_wifi_4_bar_lock' => 'signal wifi 4 bar lock' ), array( 'vc-material vc-material-signal_wifi_off' => 'signal wifi off' ), array( 'vc-material vc-material-sim_card' => 'sim card' ), array( 'vc-material vc-material-sim_card_alert' => 'sim card alert' ), array( 'vc-material vc-material-skip_next' => 'skip next' ), array( 'vc-material vc-material-skip_previous' => 'skip previous' ), array( 'vc-material vc-material-slideshow' => 'slideshow' ), array( 'vc-material vc-material-slow_motion_video' => 'slow motion video' ), array( 'vc-material vc-material-stay_primary_portrait' => 'stay primary portrait' ), array( 'vc-material vc-material-smoke_free' => 'smoke free' ), array( 'vc-material vc-material-smoking_rooms' => 'smoking rooms' ), array( 'vc-material vc-material-textsms' => 'textsms' ), array( 'vc-material vc-material-snooze' => 'snooze' ), array( 'vc-material vc-material-sort' => 'sort' ), array( 'vc-material vc-material-sort_by_alpha' => 'sort by alpha' ), array( 'vc-material vc-material-spa' => 'spa' ), array( 'vc-material vc-material-space_bar' => 'space bar' ), array( 'vc-material vc-material-speaker' => 'speaker' ), array( 'vc-material vc-material-speaker_group' => 'speaker group' ), array( 'vc-material vc-material-speaker_notes' => 'speaker notes' ), array( 'vc-material vc-material-speaker_notes_off' => 'speaker notes off' ), array( 'vc-material vc-material-speaker_phone' => 'speaker phone' ), array( 'vc-material vc-material-spellcheck' => 'spellcheck' ), array( 'vc-material vc-material-star_border' => 'star border' ), array( 'vc-material vc-material-star_half' => 'star half' ), array( 'vc-material vc-material-stars' => 'stars' ), array( 'vc-material vc-material-stay_primary_landscape' => 'stay primary landscape' ), array( 'vc-material vc-material-stop' => 'stop' ), array( 'vc-material vc-material-stop_screen_share' => 'stop screen share' ), array( 'vc-material vc-material-storage' => 'storage' ), array( 'vc-material vc-material-store_mall_directory' => 'store mall directory' ), array( 'vc-material vc-material-straighten' => 'straighten' ), array( 'vc-material vc-material-streetview' => 'streetview' ), array( 'vc-material vc-material-strikethrough_s' => 'strikethrough s' ), array( 'vc-material vc-material-style' => 'style' ), array( 'vc-material vc-material-subdirectory_arrow_left' => 'subdirectory arrow left' ), array( 'vc-material vc-material-subdirectory_arrow_right' => 'subdirectory arrow right' ), array( 'vc-material vc-material-subject' => 'subject' ), array( 'vc-material vc-material-subscriptions' => 'subscriptions' ), array( 'vc-material vc-material-subtitles' => 'subtitles' ), array( 'vc-material vc-material-subway' => 'subway' ), array( 'vc-material vc-material-supervisor_account' => 'supervisor account' ), array( 'vc-material vc-material-surround_sound' => 'surround sound' ), array( 'vc-material vc-material-swap_calls' => 'swap calls' ), array( 'vc-material vc-material-swap_horiz' => 'swap horiz' ), array( 'vc-material vc-material-swap_vert' => 'swap vert' ), array( 'vc-material vc-material-swap_vertical_circle' => 'swap vertical circle' ), array( 'vc-material vc-material-switch_camera' => 'switch camera' ), array( 'vc-material vc-material-switch_video' => 'switch video' ), array( 'vc-material vc-material-sync_disabled' => 'sync disabled' ), array( 'vc-material vc-material-sync_problem' => 'sync problem' ), array( 'vc-material vc-material-system_update' => 'system update' ), array( 'vc-material vc-material-system_update_alt' => 'system update alt' ), array( 'vc-material vc-material-tab' => 'tab' ), array( 'vc-material vc-material-tab_unselected' => 'tab unselected' ), array( 'vc-material vc-material-tablet' => 'tablet' ), array( 'vc-material vc-material-tablet_android' => 'tablet android' ), array( 'vc-material vc-material-tablet_mac' => 'tablet mac' ), array( 'vc-material vc-material-tap_and_play' => 'tap and play' ), array( 'vc-material vc-material-text_fields' => 'text fields' ), array( 'vc-material vc-material-text_format' => 'text format' ), array( 'vc-material vc-material-texture' => 'texture' ), array( 'vc-material vc-material-thumb_down' => 'thumb down' ), array( 'vc-material vc-material-thumb_up' => 'thumb up' ), array( 'vc-material vc-material-thumbs_up_down' => 'thumbs up down' ), array( 'vc-material vc-material-timelapse' => 'timelapse' ), array( 'vc-material vc-material-timeline' => 'timeline' ), array( 'vc-material vc-material-timer' => 'timer' ), array( 'vc-material vc-material-timer_10' => 'timer 10' ), array( 'vc-material vc-material-timer_3' => 'timer 3' ), array( 'vc-material vc-material-timer_off' => 'timer off' ), array( 'vc-material vc-material-title' => 'title' ), array( 'vc-material vc-material-toc' => 'toc' ), array( 'vc-material vc-material-today' => 'today' ), array( 'vc-material vc-material-toll' => 'toll' ), array( 'vc-material vc-material-tonality' => 'tonality' ), array( 'vc-material vc-material-touch_app' => 'touch app' ), array( 'vc-material vc-material-toys' => 'toys' ), array( 'vc-material vc-material-track_changes' => 'track changes' ), array( 'vc-material vc-material-traffic' => 'traffic' ), array( 'vc-material vc-material-train' => 'train' ), array( 'vc-material vc-material-tram' => 'tram' ), array( 'vc-material vc-material-transfer_within_a_station' => 'transfer within a station' ), array( 'vc-material vc-material-transform' => 'transform' ), array( 'vc-material vc-material-translate' => 'translate' ), array( 'vc-material vc-material-trending_down' => 'trending down' ), array( 'vc-material vc-material-trending_flat' => 'trending flat' ), array( 'vc-material vc-material-trending_up' => 'trending up' ), array( 'vc-material vc-material-tune' => 'tune' ), array( 'vc-material vc-material-tv' => 'tv' ), array( 'vc-material vc-material-unarchive' => 'unarchive' ), array( 'vc-material vc-material-undo' => 'undo' ), array( 'vc-material vc-material-unfold_less' => 'unfold less' ), array( 'vc-material vc-material-unfold_more' => 'unfold more' ), array( 'vc-material vc-material-update' => 'update' ), array( 'vc-material vc-material-usb' => 'usb' ), array( 'vc-material vc-material-verified_user' => 'verified user' ), array( 'vc-material vc-material-vertical_align_bottom' => 'vertical align bottom' ), array( 'vc-material vc-material-vertical_align_center' => 'vertical align center' ), array( 'vc-material vc-material-vertical_align_top' => 'vertical align top' ), array( 'vc-material vc-material-vibration' => 'vibration' ), array( 'vc-material vc-material-video_call' => 'video call' ), array( 'vc-material vc-material-video_label' => 'video label' ), array( 'vc-material vc-material-video_library' => 'video library' ), array( 'vc-material vc-material-videocam' => 'videocam' ), array( 'vc-material vc-material-videocam_off' => 'videocam off' ), array( 'vc-material vc-material-videogame_asset' => 'videogame asset' ), array( 'vc-material vc-material-view_agenda' => 'view agenda' ), array( 'vc-material vc-material-view_array' => 'view array' ), array( 'vc-material vc-material-view_carousel' => 'view carousel' ), array( 'vc-material vc-material-view_column' => 'view column' ), array( 'vc-material vc-material-view_comfy' => 'view comfy' ), array( 'vc-material vc-material-view_compact' => 'view compact' ), array( 'vc-material vc-material-view_day' => 'view day' ), array( 'vc-material vc-material-view_headline' => 'view headline' ), array( 'vc-material vc-material-view_list' => 'view list' ), array( 'vc-material vc-material-view_module' => 'view module' ), array( 'vc-material vc-material-view_quilt' => 'view quilt' ), array( 'vc-material vc-material-view_stream' => 'view stream' ), array( 'vc-material vc-material-view_week' => 'view week' ), array( 'vc-material vc-material-vignette' => 'vignette' ), array( 'vc-material vc-material-visibility_off' => 'visibility off' ), array( 'vc-material vc-material-voice_chat' => 'voice chat' ), array( 'vc-material vc-material-voicemail' => 'voicemail' ), array( 'vc-material vc-material-volume_down' => 'volume down' ), array( 'vc-material vc-material-volume_mute' => 'volume mute' ), array( 'vc-material vc-material-volume_off' => 'volume off' ), array( 'vc-material vc-material-volume_up' => 'volume up' ), array( 'vc-material vc-material-vpn_key' => 'vpn key' ), array( 'vc-material vc-material-vpn_lock' => 'vpn lock' ), array( 'vc-material vc-material-wallpaper' => 'wallpaper' ), array( 'vc-material vc-material-watch' => 'watch' ), array( 'vc-material vc-material-watch_later' => 'watch later' ), array( 'vc-material vc-material-wb_auto' => 'wb auto' ), array( 'vc-material vc-material-wb_incandescent' => 'wb incandescent' ), array( 'vc-material vc-material-wb_iridescent' => 'wb iridescent' ), array( 'vc-material vc-material-wb_sunny' => 'wb sunny' ), array( 'vc-material vc-material-wc' => 'wc' ), array( 'vc-material vc-material-web' => 'web' ), array( 'vc-material vc-material-web_asset' => 'web asset' ), array( 'vc-material vc-material-weekend' => 'weekend' ), array( 'vc-material vc-material-whatshot' => 'whatshot' ), array( 'vc-material vc-material-widgets' => 'widgets' ), array( 'vc-material vc-material-wifi' => 'wifi' ), array( 'vc-material vc-material-wifi_lock' => 'wifi lock' ), array( 'vc-material vc-material-wifi_tethering' => 'wifi tethering' ), array( 'vc-material vc-material-work' => 'work' ), array( 'vc-material vc-material-wrap_text' => 'wrap text' ), array( 'vc-material vc-material-youtube_searched_for' => 'youtube searched for' ), array( 'vc-material vc-material-zoom_in' => 'zoom in' ), array( 'vc-material vc-material-zoom_out' => 'zoom out' ), array( 'vc-material vc-material-zoom_out_map' => 'zoom out map' ), ); return array_merge( $icons, $material ); }
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Le guide pour écrire des articles de blog efficacement - Follow Us

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Le guide pour écrire des articles de blog efficacement

blog-content-marketing-guide

L’écriture et la diffusion d’articles de blog s’inscrivent au cœur de la démarche du content marketing (ou marketing de contenu) et de l’inbound marketing. Cependant, quand on ne maîtrise pas cette compétence, cela peut vite devenir fastidieux à élaborer et difficile d’imaginer un ROI. C’est pourquoi nous vous avons élaboré un guide à suivre lors de l’élaboration d’articles de blog. C’est une technique qu’on utilise au quotidien à l’agence !

A. Le blog au cœur du content et de l’inbound marketing

Content marketing

Le content marketing (ou marketing de contenu) est une approche marketing qui consiste à créer et diffuser du contenu qui est intéressant, relevant et utile à votre public cible en vue de créer des conversation à propos du contenu (Marketing 4.0, Kotler).

L’écriture et la diffusion d’articles de blog représentent donc la mise en pratique d’une stratégie de contenu.

Inbound marketing

Inbound marketing consiste à inciter des prospects à prendre spontanément contact avec l’entreprise sans directement le contacter.

B. Le guide pour l’écriture d’article de blog

guide-blog-content-strategy-strategie-contenu-marketing

ÉTAPE 1 – Choisir un sujet que vous maîtrisez

Tout d’abord, afin d’être en mesure de rédiger un article efficacement, nous vous conseillons de choisir un sujet que vous maîtrisez et à propos duquel vous êtes à l’aise de discuter. Ne décidez donc pas d’aborder le marketing automation si vous avez entendu parler de ce concept pour la première fois il y a 10 minutes lors d’une vidéo tuto sur YouTube !

que-retenirNotre petite astuce ? Ayez toujours quelques livres sous la main pour pouvoir ajouter une source de référence et de confiance. Cela ne fera qu’améliorer la qualité de votre article et son référencement !

 

ÉTAPE 2 – Déterminer l’objectif de votre article

Ensuite, pensez à déterminer l’objectif que vous souhaitez atteindre à travers la rédaction de votre article.

  • Souhaitez-vous informer vos lecteurs sur une thématique ? Laquelle ?
  • Désirez-vous les inspirer ? Sur quel thème ?
  • Souhaitez-vous améliorer leurs compétences ? Si c’est le cas, à quel point (niveau débutant ou avancé ?) ? Quelles compétences ?

 

ÉTAPE 3 – Définir la table des matières

Afin d’être capable d’écrire rapidement et efficacement un article de blog sans y passer trois jours, définissez la structure que vous souhaitez mettre en place. Cela constituera le corps de votre article, le squelette. Ainsi, cela vous permettra d’écrire vos textes plus rapidement.

 

ÉTAPE 4 – Rédiger l’article de blog

La quatrième étape consiste à rédiger le texte de votre article de blog et à donc « remplir les trous ». En effet, étant donné que vous avez établi la structure de votre article, il vous suffit donc de développer vos idées sous forme de paragraphes. Nous vous conseillons d’écrire un article ni trop long, ni trop court : entre 300 et 500 mots.

 

ÉTAPE 5 – Relire le texte

Une fois que vous avez rédigé votre article, pensez bien à relire votre texte afin de supprimer toute incohérence ou faute d’orthographe. De nombreuses personnes ont tendance à négliger cette étape alors qu’il s’agit d’une des étapes les plus importantes.

 

ÉTAPE 6 – Mettre en page et vérifier le SEO

Ensuite, il est nécessaire que vous passiez du temps à mettre en page votre texte : mettez en évidence les mots clés, faites ressortir les définitions, espacez suffisamment vos paragraphes de texte, ajoutez des couleurs, insérez des graphes ou des images,… Bref, l’article de blog doit être attirant visuellement afin de donner envie aux lecteurs de lire votre article.

De plus, pensez également à vérifier le SEO de votre article :

  • Avez-vous bien identifier les titres ?
  • Quels sont les mots clés ?
  • La méta-description est-elle optimisée ?
  • Avez-vous défini un URL SEO-friendly ?
  • ….

 

ÉTAPE 7 – Relire

Enfin, une fois que vous avez réalisé les 6 étapes précédentes, il vous suffit de relire une dernière fois votre article avant de cliquer sur « PUBLIER« .

@dm@c3
L'écriture et la diffusion d'articles de blog s'inscrivent au cœur de la démarche du content marketing (ou marketing de contenu) et de l'inbound marketing. Cependant, quand on ne maîtrise ...